        INDUSTRY · TRADES & CRAFTS      

Websites & automation for tradespeople.

Electricians, plumbers, carpenters and painters often win jobs on mobile, sometimes in an emergency. We build websites that make a strong first impression in seconds and workflows that route enquiries to the right system automatically.

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The challenge in this industry

“The call comes at 6:30 pm: water damage, heating failure, power outage. The business customers find first and can contact quickly wins the job.”

What we see time and again

Common challenges in this industry

⚠A slow, hard-to-use mobile website sends callers to the next result.
⚠The phone number is hidden in the footer instead of being prominent — three clicks to get in touch.
⚠Contact form enquiries end up in an inbox nobody checks.
⚠After-hours emergency calls go to the landline — nobody answers.
⚠Appointments are arranged by phone and tracked in spreadsheets — double bookings and missed appointments are inevitable.
⚠A quote takes three days — by then the customer has already ordered elsewhere.
⚠The Google Business Profile is neglected — no photos, opening hours or reviews.

Our solutions for this industry

What we can build for you

01

Mobile-first website with a clear emergency contact button

A prominent, tappable phone button. Loads in under two seconds on 4G, with emergency services clearly highlighted.

02

Local SEO: Google Maps & local results

Google Business Profile setup, LocalBusiness structured data and local directory listings. Improve visibility in local search.

03

AI phone assistant

Answers calls, distinguishes emergencies from routine enquiries, and sends a callback request by text or email. Available 24/7.

04

Online booking with routing

Customers choose a time slot; it is added to the calendar automatically with a confirmation email and a reminder 24 hours beforehand.

05

Automated quotes (CRM PDF)

A professional PDF quote is generated within five minutes, with labour rates, materials and terms attached.

06

WhatsApp and SMS integration

Reach customers on the channels they actually read. Send confirmations, reminders and status updates automatically.

A real example from this industry

How it works in practice

Electrical engineering · 2024

seras.at

Service website for an electrical contractor

Read the full case study

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Time to contact

Technology for this industry

The tools we use

PHP/WordPress Mobile-first Local business schema Vapi (AI phone assistant) Calendly / Acuity WhatsApp Business API PandaDoc (quotes) n8n (workflow integration)

Frequently asked questions about this industry

How much does a trades website cost?

Starter, one page: from €1,499. Business, up to five pages: from €2,499. Premium, up to nine pages: from €3,099, including tax. Booking is available from Business. CRM and quote automation on request. Final price and scope agreed individually.

How soon can my website go live?

A focused trades website can go live in one to two weeks. With automation such as appointment booking or an AI phone assistant, allow three to five weeks. We often launch the website first, then add automation step by step.

Do I really need an AI phone assistant?

If you miss calls outside office hours, it may help. If your team can already handle incoming calls, improving the website may be the better first step. We give honest advice.

How do you handle customer data under GDPR?

EU hosting, no tracking without consent and data processing agreements with service providers. For particularly sensitive data, n8n can be self-hosted on your own server.

What about maintenance?

Optional maintenance plans start at €240/month and cover security updates, backups and small content changes. Cancel any time, or request help by the hour.

Next step

Ready for a website that wins jobs?

A free 30-minute introductory call. We will review your current website and discuss the potential return of a new one for your business.

Book an introductory call