        INDUSTRY · BEAUTY & COSMETICS      

Multi-channel platforms for beauty businesses.

Beauty studio + B2C shop + B2B distribution + training: if your business runs three models at once, you need one platform rather than three separate tools and customer databases.

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The challenge in this industry

“Appointments in Google Calendar, Shopify orders, B2B resellers in a spreadsheet, training sign-ups in an inbox — and every piece of data is entered three times.”

What we see time and again

Common challenges in this industry

⚠Returning customers have to sign in to three systems — the shop, booking and B2B portal — creating frustration and data chaos.
⚠Manual calendar management leads to double bookings, forgotten reminders and no-shows.
⚠Managing B2C and B2B prices separately becomes harder with every new product.
⚠Treatment photos on personal phones, with no GDPR-compliant workflow.
⚠Training registrations arrive by email, payments are processed manually and reminders are missed.
⚠Applications and studio enquiries arrive through a generic form with no qualification.
⚠Inventory is not synchronised between the studio and the online shop.

Our solutions for this industry

What we can build for you

01

Multi-channel platform (B2C + B2B + studio)

One codebase, three experiences: a customer shop, a B2B reseller portal with wholesale pricing, and online booking — all with one login.

02

Appointment booking engine

Available slots by treatment and staff member, cancellation windows, automatic email reminders, and Google/Outlook calendar sync.

03

B2B applications with company validation

Validated reseller applications, a manual approval flow and automatic access to B2B pricing.

04

CRM with skin profiles and treatment records

GDPR-compliant records of skin type, allergies and previous treatments. Treatment photos are stored only with explicit consent.

05

Email marketing with automated sequences

Welcome offers, birthday discounts and six-month re-engagement messages, all automated with GDPR-compliant one-click unsubscribe.

06

Training management

Online registration, payment and certificate delivery, all automated. Applicable tax exemptions are calculated correctly.

A real example from this industry

How it works in practice

Beauty & distribution · 2025

aminakosmetik.at

Multi-channel platform for beauty and ZENA distribution

Read the full case study

3-in-1

Business areas connected

Technology for this industry

The tools we use

Next.js / WordPress Stripe Supabase / WooCommerce Calendly API / custom booking B2B membership Mailchimp / Brevo n8n (CRM sync) GDPR-compliant cookie consent

Frequently asked questions about this industry

We already have a shop and Calendly. Do we really need to bring them together?

If you have fewer than 50 appointments and 100 orders a month, probably not. If you are growing and manually syncing three tools, consolidating them can save significant time.

How much does a complete beauty platform cost?

A studio website starts at €1,499 including tax. Business, with up to five pages and booking, starts at €2,499. Premium, with up to nine pages, starts at €3,099. A multi-channel platform spanning B2C, B2B, studio and training is a custom project; we provide a fixed quote after an introductory call. Comparable projects range from €8,000 to €25,000 depending on complexity.

Can clients upload their own treatment photos?

Yes, with explicit GDPR consent. You decide which data is stored and can delete it on request. We build the relevant privacy requirements into the system.

What about ZENA distribution in the DACH region?

We launched aminakosmetik.at with exactly this multi-channel setup: a customer shop, B2B reseller distribution across Germany, Austria and Switzerland, and a beauty studio in Vienna. See the case study below.

How do you handle treatment photos and customer records under GDPR?

Data is hosted in the EU. Stripe, Resend and analytics tools are used with consent and data processing agreements where required. Treatment photos require explicit consent for each image and can be deleted at any time.

Next step

Ready for a true multi-channel platform?

Book a 30-minute introductory call. We will review your three (or five) separate systems and show how much time you could save by bringing them together.

Book an introductory call