The challenge
“We have hundreds of contacts in a spreadsheet, a few notes in email and good intentions. We forget follow-ups, leads go cold and no one knows where things stand.”
CORE SERVICES
What we build for you.
01
Lead-nurturing sequences
New leads receive a tailored sequence of 5–10 emails that builds trust, addresses objections and helps them make a buying decision. Each email is personalised based on their interactions.
02
Automated follow-up sequences
No lead gets forgotten. Follow-ups adapt to behaviour: someone who opens an email receives a different next message from someone who does not. Timing and content are carefully aligned.
03
CRM setup & configuration
Whether you use HubSpot, Salesforce, Pipedrive or ActiveCampaign, we set up your CRM or improve what you already have — including pipelines, deal stages, custom properties, workflows and reports.
04
Segmentation & personalisation
The right message, at the right time, for the right person. We segment contacts by industry, deal size, behaviour, source and interests, then adapt email content accordingly.
05
Analytics & reporting
Track open, click and conversion rates for each sequence, as well as revenue by lead source. We set up a reporting dashboard that shows what is working and what needs attention.
06
Integrations & data sync
Your CRM is at the heart of your sales system. We connect it to your website, email, calendar, quoting system and accounting software to create a complete view of your data.
PROCESS
Three steps to a system that keeps working.
01
Strategy & sequence design
We analyse your audience, sales cycle and past communication. Then we create a tailored nurturing strategy with specific email flows, triggers and content.
02
Copy, CRM setup & integration
We write the emails, configure your CRM, build the workflows and connect the relevant data sources. We test every sequence and check how it works across devices.
03
Launch, measure & improve
After launch, we track your KPIs weekly, run A/B tests and refine send times and subject lines to improve conversion over time.
Technology
The tools we work with.
HubSpot
Salesforce
Pipedrive
ActiveCampaign
Mailchimp
Brevo (Sendinblue)
Monday CRM
Zoho CRM
Custom CRM via API
FAQ
Frequently asked questions for this service.
USE CASES
Examples of what we have built.
B2B SALES
Inbound lead nurturing for software companies
New trial users receive a 14-day email sequence that introduces key features, addresses common objections and encourages an upgrade — automatically.
E-COMMERCE
Abandoned cart campaigns
Customers who leave items in their cart receive a three-part sequence with a reminder, social proof and a time-limited offer. Average conversion increase: 18%.
SERVICE BUSINESS
Re-engage inactive contacts
Contacts who have not engaged for 90 days enter a re-engagement campaign. Those who remain inactive are removed to keep your data clean and improve deliverability.
AGENCY
Onboarding sequence for new customers
After signing, new customers receive a structured onboarding sequence that explains what happens next, what the agency needs and how the collaboration works — automatically.
Next step
How many leads are you losing through missed follow-ups?
Talk to us. In 30 minutes, we will show you what an automated CRM system could look like for your business.
Book an introductory call