Turn Instagram comments into conversations
Our own platform for creators, brands and agencies: keyword-triggered comment-to-DM campaigns, links to offers and booking pages, and campaign and content insights in one workspace.
The challenge.
When people ask for a link or guide in the comments, repeated replies quickly become manual work. Creators and businesses need a clear path from interest in a post to the next conversation.
What we built.
With Replivy, users connect their professional Instagram account through Instagram Login, select their own posts or reels, and configure a keyword, public reply and private message. Matching comments can trigger the configured DM flow. Delivery logs, link clicks and available content insights help users understand the results.
See the system in action.
A visual excerpt from the project, not just a description. See the interface, structure and impact behind the case study.
What changed in measurable terms.
Matching comments start the configured messaging flow.
Review delivery status and link clicks in one place.
Review available content metrics for the connected account.
More than a website: the platform behind it.
## Overview
Our own platform for creators, brands and agencies: keyword-triggered comment-to-DM campaigns, links to offers and booking pages, and campaign and content insights in one workspace.
## Core modules
- Campaigns with selected posts or reels, trigger keywords and custom replies.
- Public comment replies and private messages linking to guides, products or booking pages.
- DM logs covering sent, skipped and failed replies, alongside tracked link clicks.
- An overview of available media insights; metrics depend on permissions and data provided by Instagram.
## Architecture
- A public product website and an authenticated workspace for everyday management.
- Integrations extend the platform’s workflows; available features depend on permissions and configuration.
## Tech stack
## Operations & extensibility
- Connection through the official Instagram login instead of sharing an Instagram password.
- Campaigns respond to matching comments on the connected account’s own content.
- Features are subject to Instagram permissions, rules and limits.